A creative synonym of ambitious simplicity, Acne is no exception to the rule of Scandinavian design with clean cut clothes, while using only the finest materials to offer a collection of durable and timeless clothing. At the time of the autumn/ winter 2011 collection, the Swedish brand founded by Jonny Johansson drew its inspiration from the search of new energy, full of confidence and variation. The brand stated: ‘We thought that it was time to dress well, to be well-groomed, as if each day was an opportunity to look your best’ and that this collection ‘is still made-up of casual looks, but in a sense just a bit more slick and more refined. When was the last time that you saw young men in an impeccable coat, a well ironed shirt and immaculate trousers?’