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Lacoste was founded in 1933, when the tennis player René Lacoste revolutionised the codes of menswear on the courts, by replacing the shirt by what would become the iconic Lacoste polo. Over 80 years after its creation, the crocodile brand, a nickname given by the American public to its founder, has become a world presence in 114 countries. Based on authentic sporting roots, the Lacoste style combines elegance and a laid-back attitude, with an ever-present enthusiasm as the announcement of the brand’s motto: “A little air on Earth”.
- A historically French brand
- The creator of the iconic polo
- A style combining elegance and a laid-back attitude, inspired by the sporting roots of the crocodile brand.