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It was in 1966 that the Van Doren Rubber Company opened its doors in Anaheim in California. The cloth shoes by Vans rapidly became a must-have model for beaches and all of Southern California. In the middle of the 1970s the first skater shoe was created, the Era. In the years which followed, the Vans Sidestrip called Old Skool and Sk8-Hi were created and still represent today the style of the skater and surf scene of Southern California. A decidedly relaxed look, Vans shoes represent an ideal compromise between style and comfort.