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The Belgian clothing brand Bellerose was created in 1989 under the influence of Jean Pierre Delhaye, Charly Bouvy (who owns the most important multi-branded clothes shop in Belgium) and Patrick van Heurck, Ralph Lauren dealer in the Benelux. Using the name of a town situated near New York, Bellerose offers a complete wardrobe for men and women of a completely authentic influence, revisiting the casual style with a recognisable label at first glance.
Comfortable, authentic, with strong character: the brand’s collections follow season after season, sharing these core values, without looking the same. With its laid-back urban profile, Bellerose plays with a range of neutral colours this season, all built-up by explosive pieces: the winter chinos use these colours as well as the v-neck sweater.
- Bellerose, a Belgian brand with strong character
- An authentic range, comfortable and laid-back changing with enthusiasm each season
- Key aspects of the men’s wardrobe come together within the same brand