The brand WeSC (pronounced [Wi, Es, Si]) was founded in Stockholm in 1999. WeSC (We are the Superlative Conspiracy) draws its inspiration from the “underground” culture: it is in fact known for sponsoring numerous Swedish artists and musicians, giving to them an image of an alternative brand. Represented by key figures (nicknamed WeActivists) such as Jason lee, WeSC now enjoys international recognition, both in Stockholm and Tokyo, Paris and New York, offering a complete line of clothing for men, women, as well as a large range of accessories – amongst which are the incontrovertible earphones of the brand.