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The brand WeSC (pronounced [Wi, Es, Si]) was founded in Stockholm in 1999. WeSC (We are the Superlative Conspiracy) draws its inspiration from the “underground” culture: it is in fact known for sponsoring numerous Swedish artists and musicians, giving to them an image of an alternative brand. Represented by key figures (nicknamed WeActivists) such as Jason lee, WeSC now enjoys international recognition, both in Stockholm and Tokyo, Paris and New York, offering a complete line of clothing for men, women, as well as a large range of accessories – amongst which are the incontrovertible earphones of the brand.
With a completely street wear inspiration, the WeSC collection is nevertheless at the crossroads of genres between urban sport style and casual. The hooded sweatshirts cross with the printed t-shirts and the cardigans with a common global point – the young and contemporary spirit of the collection. In an assertive style without compromising on comfort, the WeSC clothes fir with the neutral and warm shades of the autumn-winter 2011 season, the declensions of brown with orange tints. Now incontrovertible and with an undeniable quality, the headphones and earphones from the Swedish brand are also put in the front of the scene with a declension of colour and shapes… breathtaking!
- A Swedish brand in an “underground” spirit since its creation in 1999
- Close links to the skateboarding world and street wear in general
- A complete range of clothing and accessories in a sport chic spirit.